After spending an incredible day with your friends, it starts to get late and you decide to go home. You and two of your friends walk together until you reach the street your house is on, at which point you say your goodbyes and put on your headphones to make the rest of the three blocks more enjoyable.
While you continue on your way, you pass by a group of men who are drinking on the street and one of them starts talking to you. You cross the street but the guy starts yelling “Where are you going? Want me to join?” At that moment you take out your earbuds and start to walk a little faster than normal, knowing that if you ignore him, the guy will give up and stop bothering you. You’re right, the guy returned to where he was and you continue on your path, but still feeling a little on-edge.
While you continue walking you realize that the streets are more empty and dark than you anticipated. You begin to wish you had taken a taxi or that you should have left the bar earlier.
Just as you cross the last intersection to your home, you run into another man who smoking a cigarette and you avoid eye contact. A few meters ahead there is a man, stumbling at every step he takes, making you run your last steps until you finally slam the door behind you. Finally, you’re safe.
Text inspired by the French short film: Au bout da la rue, Written and directed by Maxime Gaudet.
This is just one of the many stressful situations that women face every day. Those who have experienced something like this know what I am talking about. However as much we want to protect ourselves with a weapon, like pepper spray or any other object, they can be useless if you don’t act fast. In the event of an emergency, people often find themselves paralyzed in shock rather than ready to act. This especially applies to important things like remembering the phone number of your house or unlocking your phone.
This is why we have invented a bracelet which you can take anywhere and have the assurance that your loved ones and the Kwema community will be there in case you need them. But what is so special about the Kwema bracelet?
Always. Our most important value here in Kwema. We want the members of the Kwema community to feel that help will always be there when they need it. No matter where you are or what time it is, there will always be someone available to help you. Our mission is not only to create a device that helps protect women around the world, but also design something that is elegant, discreet and fashionable.
Here’s why Kwema will always be with you:
Peace of mind:
Nobody loves emergencies. No matter how careful you are, situations like these are inevitable and you need to be prepared. Walking home at night will always be a disturbing feeling, with the Kwema bracelet you can feel much calmer knowing that you can ask for help with just a click of a button.
A couple of weeks ago we conducted a social experiment, where we measured the time when people were late in finding their cell phone in the middle of a bag. Some people took up to 22 seconds, excluding the time it takes to unlock your phone and call for help. When an emergency occurs, every second counts. This is one of the main reasons why we invented Kwema; A device that you will always have with you. Don’t waste precious seconds looking inside your bag for your phone, with Kwema you can send an alert with your exact location to your family and friends in just three seconds.
The Kwema bracelet is a piece of jewelry that you will always want to wear. It is elegant, fashionable and different. We are not like the other wearables, you don’t have to remember to charge it or waste time turning it off and on. After connecting it to your cell phone via Bluetooth, you can use it as any other piece of jewelry, except you’ll always remember that this little bracelet has the power to save your life.