The Orange Day


Maybe you’ve heard about the date before. This Saturday, August 25, is the # DíaNaranja. You’ll see social media flooded with hashtags on the subject. But what exactly does this day mean? Who created it? Why do they all talk about it? What can I do about it? Maybe this is the first time you've heard about this colorful day. Don’t worry, we will answer all these questions.



In short, the Orange Day was created by UN Women to raise awareness to eradicate violence against women and girls. This important date is part of the "UNiTE" campaign (Join), and this year it is celebrated on the 25th of each month. The idea is to mobilize people to take actions every month, not just once a year, which is the 25th of November when the International Day for the Elimination of Violence Against Women is celebrated.


But what can you do exactly? UN Women suggests that you can support, for example, by wearing orange clothes to the office or university and encouraging your colleagues to do the same. All in support for ZERO tolerance towards violence against women in the workplace and school. You can also use your social networks to talk about the campaign with the hashtag #OrangeDay or # DíaNaranja.

These “Orange Days” emphasize the specific UN Sustainable Development Goals, which are related to violence against women and girls. Everyone is part of these global goals, and to ensure that we comply with these demands, the entire world has a role to play in ending gender inequality and violence. Therefore, it is very important to join this Orange Day campaign and make a difference in our own communities.

Now do you get the jist on what is the Orange Day? Go ahead, put on an orange shirt, fill your social media accounts with the hashtag of the campaign and show everyone that you do not accept any violence against women and girls. Kwema has already begun to take action for a world free of aggression, join that movement to create a safer world for all.

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