The Orange Day

The Orange Day

You might have heard about it. This Thursday, August 25th, is the Orange Day. People will flood social media with hashtags. But do you know what this is about? Or who has created it? Should you do something different? Is it an important day? Or maybe this is the first time you have ever heard about this colorful day. That’s OK. Take it easy, we’ll answer all these questions.

In a few words, the Orange Day has been created by the United Nations Women to take action, raise awareness and prevent violence against women and girls. This important date is part of the campaign “UNiTE to End Violence against Women”, and this year it’s been celebrated every 25th of the month. The idea is to mobilize people to take action every month, not only once a year, on 25 November, the International Day for the Elimination of Violence against Women.

But what can you do specifically? The UN Women suggests everyone to take action by, e.g., wearing orange to go to work or university and encouraging your colleagues to do the same to show your support for zero tolerance of violence against women and girls in the workplace, and spreading the word about the 7 Women’s Empowerment Principles (see here what they are about). You can also use your social media to talk about it using the hashtag #OrangeDay.

A bit more of context

Last year, 17 Global Goals were launched by the United Nations to address sustainable development in three areas: economic, social and environmental. Each month, the Orange Day will highlight specific Sustainable Development Goals as they relate to violence against women and girls. This month, August, the Orange Day is highlighting Goal #8: “Promote sustained, inclusive and sustainable economic growth, full employment and

decent work for all”. Last month, July, it highlighted Goal #10: “Reduce inequality within and among countries.”

Is it clear now? Then go ahead, dress up your orange t-shirt, flood your social media with the hashtag and show the word you do not accept violence against women! Kwema is already standing for a world free of violence, join us in this movement to create a safer environment.


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